▲ 活動空間 ©Mark Seelen | Seelen+

BESTSECRET 是一家線上會員制奢華時尚俱樂部，在其位于慕尼黑地區的新總部基礎上增設了辦公空間。HENN海茵建筑將品牌作為精選奢侈品牌平臺的定位融入室內設計中，打造出一個既能強化品牌形象，又能為公司約 125 名員工提供舒適現代工作環境的辦公空間。

BESTSECRET, an online members-only club for luxury fashion, adds an office in the center of the Bavarian capital to its new headquarters in the Munich area. HENN translated the company’s identity as a platform for curated luxury brands into a corresponding interior design, creating a place that strengthens the brand’s identity while providing a pleasant, modern work environment for about 125 employees.

▲ 活動空間 ©Mark Seelen | Seelen+

BESTSECRET 的新辦公室坐落于柏林火車東站 (Ostbahnhof) 新建的 iCampus 園區，位于一棟由 LRO Lederer Ragnarsdóttir Oei 建筑事務所設計的七層新建筑內。該建筑面向市中心，占據了場地的最北端。一條城市軸線將視野延伸至韋克斯區 (Werksviertel) 和城外，直至地平線上隱約可見的阿爾卑斯山。

Situated on the newly developed iCampus at Ostbahnhof, the new BESTSECRET office is located in a seven-story new build designed by architectural firm LRO Lederer Ragnarsdóttir Oei. Facing the city center, this building occupies the site’s northernmost end. An urban axis opens a panoramic view across the Werksviertel and out of town all the way to the Alps appearing on the horizon.

▲ 活動空間 ©Mark Seelen | Seelen+

BESTSECRET 的品牌美學秉承簡約雋永的本質，為在數字空間中展示高端時尚品牌奠定了基礎。新總部的室內設計也巧妙運用了這一理念，運用精心挑選的色彩、材料和物件，將其轉化為一個實體空間。墻面的暖灰色與裸露的混凝土天花板和淺灰色的無縫地板相得益彰，營造出中性的背景，使建筑成為數字品牌形象的實體對應物。反光鏡面在視覺上擴展了空間，而大量運用的紡織材料則與時尚建立聯系。

Reduced and timeless in nature, the BESTSECRET brand aesthetic sets the stage for featuring upscale fashion brands in the digital space. The interior design conceived for the new headquarters toys with this idea to transform it into a tangible space using carefully selected colors, materials, and objects. A warm gray shade on the walls works in concert with exposed concrete ceilings and light gray seamless floors to create a neutral backdrop that makes the building the physical equivalent of the digital brand identity. Reflective and mirrored surfaces expand the space visually, while generously applied textile materials establish a reference to the world of fashion.

▲ 餐廳 ©Mark Seelen | Seelen+

對比鮮明的紋理和形狀——冷峻的鏡面與溫暖的木材，堅固的金屬與柔和靈活的紡織品——賦予室內空間清晰連貫的外觀。建筑混凝土和鍍鋅金屬等原始表面的工業魅力與沿外墻延伸至小凳和擱架的樸素定制木質家具形成了有趣的對比。

Contrasting textures and shapes – cool mirror surfaces versus warm wood, sturdy metal versus gentle, flexible textiles – lend a clear and coherent appearance to the interior space. The industrial appeal of raw surfaces such as architectural concrete and galvanized metal intriguingly contrasts with homely, custom-made wooden furniture that extends along the outer walls to incorporate small benches and shelves.

▲ 咖啡間 ©Mark Seelen | Seelen+

所有樓層的設計均根據其用途而有所不同，通透開放的原則則將它們統一起來：玻璃幕墻在每一層都營造出連續的空間感，同時還能從建筑中心欣賞到全景視野。會議室位于一樓，刻意保持從外部可見，并面向市中心。對面是休閑廚房，設有一張大型公共餐桌，為來自各個樓層的員工提供交流的場所。

All floors are designed differently depending on their type of use, yet they are united by the principle of transparency and openness: Glazed walls create a continuous sense of space on each floor while allowing for a panoramic view from the building’s center as well. The boardroom is located on the ground floor, deliberately kept visible from outside and facing the city center. On the opposing side, the lounge kitchen features a large community table to provide a place to meet for employees from all floors.

▲ 辦公空間 ©Mark Seelen | Seelen+

上層辦公室被劃分成不同的區域，包括方便溝通的共享辦公空間和適合沉思的智囊室。落地窗簾使分區更加靈活細致。各個區域的布局經過深思熟慮：較為開放的區域面向活力四射的市中心，而專為專注工作而設計的房間則位于建筑較為安靜的一側。

在 BESTSECRET 總部，HENN海茵建筑室內設計團隊設計了一個充滿公司特色的工作空間，同時為員工和訪客營造了一種鼓舞人心的氛圍。

On the upper levels, offices are pided into different zones, including communicative co-working spaces and contemplative think-tank rooms. Floor-to-ceiling curtains allow for flexible, even more granular zoning. Arranging the inpidual areas was a deliberate design decision: While the more open zones face the vibrant city center, the rooms designed for focused work are located on the quieter side of the building.
At the BESTSECRET headquarters, HENN Interior designed a workspace that is imbued with the company’s identity while creating an inspiring atmosphere for employees and visitors alike.

▲ 設計細節 ©Mark Seelen | Seelen+

▲ 一層平面 ©HENN

▲ 二層平面 ©HENN

▲ 3-5層平面 ©HENN

項目信息：
建筑面積：3 100 m²
建筑設計：LRO Lederer Ragnarsdóttir Oei
室內設計：HENN海茵建筑

項目團隊
主持合伙人：Katrin Jacobs
項目總監：Yvonne Koll
總設計師：Martin Henn
Alexandra Berger, Christiane Reichenbach, Kathrin Stamm


來源：本文由HENN海茵建筑提供稿件，所有著作權歸屬HENN海茵建筑所有。

本文版權歸腿腿教學網及原創作者所有，未經授權，謝絕轉載。

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