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項目定位
作為深圳萬象天地水廣場的核心活力節點，MXTR PARK以"MIXTURE park"為核心理念，通過簡潔有力的幾何形態與立體開放的公共空間策略，打造兼具商業價值與公共屬性的地標性載體。項目旨在實現商業引流與城市生活的深度融合，將建筑轉化為連接商業活力與公共生活的關鍵紐帶。
Project Positioning
As the central node of vitality within Shenzhen MIXC WORLD Water Plaza, MXTR PARK adopts the concept of “MIXTURE Park” as its core design philosophy. By combining bold geometric forms with a strategy of three-dimensional, open public spaces, the project creates a landmark that embodies both commercial value and public character. It aims to achieve a deep integration of commercial traffic and urban life, transforming the building into a dynamic connector between economic vibrancy and public engagement.
現狀與挑戰
項目面臨兩大核心挑戰：其一，里巷和高街兩條動線在水廣場交匯，但端頭商業氛圍薄弱，難以形成完整的商業閉環；其二，場地位于高街盡端，缺乏昭示性形象，無法形成有效的軸線對景。這些現狀問題直接影響了區域的商業活力和空間品質。
Current Conditions and Challenges
The project faces two key challenges. First, although INSTREET and HIGH STREET converge at Water Plaza, the commercial atmosphere at this junction is weak, making it difficult to form a complete and continuous retail loop. Second, the site lies at the terminal end of HIGH STREET lacking a strong visual presence or iconic identity, thereby failing to create a compelling focal point for the axial view. These site conditions directly undermine the area’s commercial vitality and spatial quality.
規劃策略
設計團隊通過嚴謹的“找形”過程，最終選定圓柱形體量作為解決方案。這一選擇基于三點考量：圓形具有理性且謙和的特質；圓柱體能與廣場的抱抱象形成視覺對等關系；其完整形態可與周邊大體量建筑平等對話?！耙还岸A三舞臺”的規劃方案應運而生：面向主動線采用布爾手法打開體量，形成開放商業界面；水廣場側設置階梯式復合平臺，通過三個層次激活空間——首層彈性市集區作為過渡空間，二層階梯看臺區創造儀式感體驗，頂層空中舞臺區打造“空中花園”。
Planning Strategy
After a rigorous form-finding process, the design team selected a cylindrical architectural volume as the final solution. This choice was based on three considerations: the circle represents rationality and humility; the cylindrical shape creates a balanced visual dialogue with the plaza’s Bubblecoat Elephant sculpture; and the pure, unified form enables a respectful dialogue with the surrounding large-scale buildings. The planning strategy—summarized as “one arch, two terraces, three stages”—emerged from this design direction. The building mass is opened up toward the main circulation route using Boolean techniques to form an inviting commercial façade. On the plaza-facing side, a stepped composite platform activates the space at three levels: the ground floor is designed as a flexible market zone for transitional use, the second level features stepped seating for a sense of ceremony and gathering, and the rooftop is developed into an elevated stage space—a “sky garden” that crowns the building.
設計策略
建筑以18米跨度的極簡鋼構圓拱統領整體造型，南立面完全敞開形成最佳商業展示面。巧妙利用拱形幾何切割出通往二層的大臺階頂棚，實現形式與功能的統一。材質運用呈現雙重表達：銀色鋁板屋面與周邊建筑呼應，塑造雕塑感輪廓；近人尺度采用木材和木色氟碳噴涂鋁板，營造親切松弛的氛圍。景觀設計采用“虛化邊界”的手法，讓商業氛圍自然滲透至公共區域，形成公共-休憩-商業的柔性過渡。
Design Strategy
The architectural form is anchored by a minimalist steel arch structure with an 18-meter span, which defines the entire composition. The south façade is fully open, maximizing visibility and commercial exposure. A large staircase canopy leading to the second level is skillfully carved from the arch’s geometry, seamlessly integrating form and function. Material selection emphasizes duality: a silver aluminum roof echoes the neighboring architecture and reinforces a sculptural silhouette, while the pedestrian-level scale incorporates wood and wood-colored fluorocarbon-coated aluminum panels to create a warm, relaxed atmosphere. The landscape design follows a strategy of “blurred boundaries,” allowing commercial energy to naturally flow into public zones and forming a seamless transition between public, leisure, and retail spaces.
運營策略
項目構建了三位一體的運營體系：通過優質公共空間實現“長效駐留”，先吸引人群停留再自然轉化商業價值；精心設計“看與被看”的互動場景，讓人群與建筑互為風景；將近地空間碎片化處理，形成具有社區感的微空間網絡，為商業運營提供靈活可能。這種策略確保了空間的持續活力與商業效益。
Operational Strategy
The project establishes a triadic operational system to ensure sustainable vitality. High-quality public spaces are designed to promote long-term dwell time, drawing people in and naturally converting foot traffic into commercial value. Carefully crafted “see and be seen” scenarios enhance the interactive relationship between people and architecture, allowing both to become part of the urban spectacle. At the same time, ground-level spaces are fragmented into a network of micro-environments with a sense of community, providing flexible opportunities for commercial programming. This integrated strategy supports enduring spatial activation and economic performance.
總結
通過“一拱·兩階·三舞臺”的空間邏輯，將建筑轉化成為城市事件容器，既滿足了商業高效運營需求，又創造出了可生長、可參與的公共領域，為高密度城市綜合體中的小微建筑提供創新范本。
Conclusion
By applying the spatial logic of “one arch, two terraces, three stages,” the architecture becomes a vessel for urban events—simultaneously supporting efficient commercial operations and cultivating a public domain that is participatory and capable of growth. MXTR PARK sets a new precedent for small-scale architecture within high-density urban complexes, offering an innovative model that harmonizes function, form, and civic engagement.
項目名稱：MXTR PARK 深圳萬象天地水廣場商業空間設計
項目類型：零售商業
設計方：WBS里外工作室
項目設計：2024.2
完成年份：2025.4
主創設計師：張哲
設計團隊：王嘯宇，張?，摚f凡，summer lv
綠植顧問：花道園林
燈光顧問：張帆
景觀顧問：趙娜
項目地址：深圳萬象天地
建筑面積：350㎡
攝影師：張超建筑攝影工作室
客戶：深圳萬象天地
來源：本文由WBS里外工作室提供稿件，所有著作權歸屬WBS里外工作室所有。
本文版權歸腿腿教學網及原創作者所有，未經授權，謝絕轉載。
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